The Online Food Delivery market in Northern Europe has been steadily growing in recent years.
Customer preferences: Customers in Northern Europe have shown a preference for convenience and speed when it comes to ordering food online. They value being able to order from a wide variety of restaurants and cuisines, and they also appreciate the ability to track their orders in real-time. Additionally, customers in this region tend to be quite health-conscious, which has led to an increase in demand for healthy food options.
Trends in the market: One trend that has emerged in the Northern European market is the rise of sustainable and eco-friendly food delivery options. Many customers in this region are concerned about the environmental impact of food delivery, and they are willing to pay more for services that prioritize sustainability. Another trend is the increasing popularity of meal kits, which allow customers to cook restaurant-quality meals at home.
Local special circumstances: Each country in Northern Europe has its own unique market for online food delivery. In Sweden, for example, many customers prefer to order from local, independent restaurants rather than large chains. In Denmark, there has been a surge in demand for plant-based and vegan food options. In Norway, there is a growing market for premium food delivery services that offer high-end cuisine.
Underlying macroeconomic factors: The growth of the online food delivery market in Northern Europe can be attributed to a number of underlying macroeconomic factors. The region has a high level of internet penetration and a strong culture of digital innovation, which has made it easy for food delivery companies to reach customers through online platforms. Additionally, the region has a high level of disposable income, which means that customers are willing to spend more on food delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the online food delivery market in Northern Europe, as more people are staying home and ordering food online.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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