The meal delivery market in Northern Europe has been growing steadily in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Northern Europe are increasingly looking for healthy and convenient meal options, which has led to a rise in demand for meal delivery services. Many consumers are also seeking out plant-based and sustainable food options, which has led to the emergence of specialized meal delivery services catering to these preferences.
Trends in the market: In Sweden, the meal delivery market has seen a surge in demand due to the COVID-19 pandemic, as more people are staying at home and avoiding restaurants. As a result, many traditional restaurants have shifted to offering meal delivery services to stay afloat. In Denmark, the meal delivery market has seen a rise in demand for healthy and organic meal options, with many consumers willing to pay a premium for these services. In Norway, the meal delivery market has seen a growth in demand for specialized diets, such as gluten-free and vegan options.
Local special circumstances: The Nordic countries have a strong culture of healthy living and sustainability, which has influenced the meal delivery market in the region. Many meal delivery services in Northern Europe focus on using locally sourced and organic ingredients, which appeals to consumers who are conscious about the environmental impact of their food choices. Additionally, the harsh winters in the region make it difficult for consumers to access fresh produce year-round, which has led to a rise in demand for meal delivery services that offer seasonal and locally sourced ingredients.
Underlying macroeconomic factors: The strong economy in Northern Europe has allowed consumers to have more disposable income, which has led to an increase in demand for high-quality meal delivery services. Additionally, the region has a high rate of smartphone and internet usage, which has made it easier for consumers to order meals online and track their deliveries. The region's high standard of living has also led to a rise in demand for premium meal delivery services, which offer high-quality ingredients and specialized meal options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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