The demand for grocery delivery services in Northern Europe has been on the rise in recent years.
Customer preferences: Customers in Northern Europe are increasingly seeking convenience and time-saving options for their grocery shopping. With busy lifestyles and long work hours, many consumers are turning to online grocery delivery services as a way to save time and effort. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers look for ways to limit their exposure to crowded stores.
Trends in the market: In Norway, the online grocery market has experienced significant growth in recent years, with major retailers expanding their e-commerce offerings. In Sweden, the market is dominated by a few major players, with smaller companies struggling to gain market share. Denmark has seen the entry of new players into the market, leading to increased competition and innovation. Finland has a relatively small online grocery market, but it is expected to grow in the coming years.
Local special circumstances: The Nordic region has a high level of internet penetration and a tech-savvy population, making it an attractive market for online grocery delivery services. Additionally, the region has a strong focus on sustainability and healthy living, with many consumers looking for organic and locally sourced products.
Underlying macroeconomic factors: The strong economy and high disposable income levels in Northern Europe have allowed consumers to prioritize convenience and quality in their grocery shopping. Additionally, the region has a well-developed logistics infrastructure, making it easier for companies to offer efficient and reliable delivery services. The COVID-19 pandemic has also played a role in the growth of the online grocery market, as consumers look for safe and convenient ways to shop for groceries.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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