Platform Delivery has been a popular market in Northern Europe in recent years. The market has seen significant growth due to several factors such as customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Northern European customers have shown a strong preference for platform delivery services due to their convenience and reliability. With busy lifestyles, customers are increasingly looking for fast and efficient delivery options, which platform delivery services provide. Additionally, customers are increasingly concerned about the environmental impact of their purchases, and platform delivery services offer a more sustainable option compared to traditional delivery methods.
Trends in the market: One of the significant trends in the Platform Delivery market in Northern Europe is the increasing popularity of same-day delivery services. Customers are willing to pay a premium for same-day delivery, and this has led to the emergence of several new players in the market. Another trend is the growth of last-mile delivery services, which has seen significant investment from companies looking to expand their delivery capabilities. Additionally, there has been a shift towards more data-driven delivery services, with companies using data analytics to optimize delivery routes and improve efficiency.
Local special circumstances: Northern Europe has a unique geography, with several islands and remote regions that are difficult to access. This has led to the development of specialized delivery services that cater to these regions. Additionally, the region has a strong e-commerce market, with customers increasingly turning to online shopping for their purchases. This has created a significant demand for delivery services, which has driven the growth of the Platform Delivery market.
Underlying macroeconomic factors: The Platform Delivery market in Northern Europe has been driven by several macroeconomic factors. One of the significant factors is the growth of the sharing economy, which has led to the emergence of several new platform delivery services. Additionally, the region has a strong startup culture, with several new companies entering the market and disrupting traditional delivery methods. Finally, the region has a strong focus on sustainability and environmentalism, which has led to increased demand for more sustainable delivery options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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