The convenience of ordering food online has revolutionized the restaurant industry in recent years. Northern Europe is no exception to this trend, with a growing market for restaurant delivery services.
Customer preferences: The restaurant delivery market in Northern Europe is driven by the increasing demand for convenience and time-saving services. Consumers are increasingly seeking to order food online, with a preference for quick delivery times and a wide range of food options. The COVID-19 pandemic has also accelerated the adoption of restaurant delivery services, with more consumers opting for contactless delivery options.
Trends in the market: In Sweden, the restaurant delivery market is dominated by a few major players, with a preference for healthy and sustainable food options. In Norway, the market is more fragmented, with a preference for fast food and pizza delivery. Denmark has seen a rise in demand for vegan and vegetarian food options, with a focus on locally sourced ingredients. Finland has a growing market for premium food delivery services, with a focus on high-quality ingredients and unique dining experiences.
Local special circumstances: Northern Europe has a unique culinary culture, with a focus on fresh and locally sourced ingredients. The region also has a high standard of living, with consumers willing to pay a premium for high-quality food and service. Additionally, the region has a strong focus on sustainability and eco-friendliness, with many consumers seeking out restaurants and delivery services that prioritize these values.
Underlying macroeconomic factors: The restaurant delivery market in Northern Europe is also influenced by broader macroeconomic factors, such as the region's strong economy and high disposable income. Additionally, the region has a high smartphone penetration rate, which has facilitated the growth of online food ordering and delivery services. The COVID-19 pandemic has also had a significant impact on the market, with more consumers opting for delivery services due to social distancing measures and restaurant closures. In conclusion, the restaurant delivery market in Northern Europe is driven by consumer demand for convenience, time-saving, and a wide range of food options. The market is also influenced by local culinary culture, sustainability, and eco-friendliness, as well as broader macroeconomic factors such as high disposable income and smartphone penetration rates.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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