The Meal Delivery market in Southern Europe has seen significant growth in recent years, driven by changing consumer preferences and local special circumstances.
Customer preferences: Customers in Southern Europe are increasingly looking for healthy and convenient meal options, which has led to the rise of meal delivery services. The region's strong culinary traditions have also influenced the types of meals that are popular, with many customers seeking out traditional dishes that are difficult to prepare at home.
Trends in the market: Spain is one of the largest markets for meal delivery services in Southern Europe, with a number of local and international players competing for market share. One of the key trends in the Spanish market is the rise of subscription-based meal delivery services, which offer customers the convenience of regular deliveries without the need to place individual orders. In Italy, the market is more fragmented, with a large number of small regional players operating alongside larger national brands. One trend that has emerged in the Italian market is the focus on sustainable and locally sourced ingredients, which has resonated with environmentally conscious customers.
Local special circumstances: One of the key factors driving the growth of the meal delivery market in Southern Europe is the region's changing demographics. With an aging population and increasing numbers of single-person households, many customers are looking for convenient and cost-effective meal options. The region's strong tourism industry has also contributed to the growth of the market, with many visitors looking for easy and authentic ways to experience the local cuisine.
Underlying macroeconomic factors: The economic climate in Southern Europe has also played a role in the growth of the meal delivery market. With high levels of unemployment and a struggling restaurant industry, many customers are looking for affordable meal options that can be enjoyed at home. The rise of meal delivery services has also been facilitated by advances in technology, which have made it easier for companies to offer fast and efficient delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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