The Grocery Delivery market in Southern Europe has been rapidly developing in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Southern Europe are increasingly looking for convenience and time-saving options when it comes to grocery shopping. With busy lifestyles and limited time, many customers now prefer to order groceries online and have them delivered to their doorstep. Additionally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping as customers have become more cautious about visiting physical stores.
Trends in the market: Spain, Italy, and Portugal are the leading countries in the Grocery Delivery market in Southern Europe. In Spain, the market is dominated by large supermarket chains that offer online ordering and home delivery services. In Italy, the market is more fragmented, with a mix of large supermarket chains and smaller local players offering grocery delivery services. In Portugal, the market is still in its early stages, but it is rapidly growing as more customers become aware of the convenience of online grocery shopping.
Local special circumstances: One of the key factors driving the growth of the Grocery Delivery market in Southern Europe is the high population density in urban areas. With many people living in apartments and limited access to cars, it can be challenging to transport groceries home from the store. Additionally, Southern Europe has a strong food culture, with many customers preferring fresh, high-quality produce. Online grocery delivery services offer a convenient way for customers to access a wide range of fresh produce without having to visit multiple stores.
Underlying macroeconomic factors: The Grocery Delivery market in Southern Europe is also being influenced by broader macroeconomic factors. The region has been experiencing slow economic growth in recent years, which has led to increased competition among grocery retailers. As a result, many retailers are looking to expand their online presence and offer delivery services as a way to differentiate themselves from competitors. Additionally, the COVID-19 pandemic has forced many retailers to adapt to changing customer preferences and invest in online grocery delivery services to remain competitive.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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