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Meal Kit Delivery - Southern Europe

Southern Europe

The Meal Kit Delivery market in Southern Europe is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$6.71m by 2024.
This growth is anticipated to continue at an annual growth rate (CAGR 2024-2029) of 2.76%, resulting in a projected market volume of US$7.69m by 2029.
In terms of user base, the number of users in the Meal Kit Delivery market is expected to reach 23.8k users by 2029.
The user penetration rate, which measures the proportion of the population using meal kit delivery services, is projected to be 0.0% in both 2024 and 2029.
The average revenue per user (ARPU) is estimated to be US$303.00.
This figure represents the average amount of revenue generated per user in the Southern European market.
In a global comparison, United States is expected to generate the highest revenue in the Meal Kit Delivery market, reaching a staggering US$5,645.00m in 2024.
Furthermore, New Zealand is projected to have the highest user penetration rate in the Meal Kit Delivery market, with a rate of 7.3%.
This indicates a significant portion of the population New Zealand will be using meal kit delivery services.
These numbers highlight the potential growth and significance of the Meal Kit Delivery market in Southern Europe, with revenue projections, user base estimates, and a global comparison providing valuable insights into the market's future prospects.
In Southern Europe, the meal kit delivery market is experiencing a surge in demand in countries like Italy and Spain, where consumers are seeking convenient and high-quality meal solutions at home.

Market

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Analyst Opinion

The Meal Kit Delivery market in Southern Europe has been experiencing a steady growth rate over the past few years.

Customer preferences: Customers in Southern Europe have been increasingly opting for meal kit delivery services due to their convenience and time-saving benefits. Meal kit delivery services provide customers with pre-portioned ingredients and recipes, making it easier for them to cook meals at home without the hassle of grocery shopping and meal planning. Additionally, meal kit delivery services offer a variety of cuisines and dietary options, catering to the diverse tastes and preferences of customers in Southern Europe.

Trends in the market: Spain has emerged as one of the fastest-growing markets for meal kit delivery services in Southern Europe. The Spanish market has witnessed the entry of several new players, offering a range of meal kit options, including vegetarian, vegan, and gluten-free options. Furthermore, many meal kit delivery services in Spain have partnered with local producers and suppliers, providing customers with fresh and locally sourced ingredients.Italy, on the other hand, has a more established meal kit delivery market, with several players offering a range of meal options, including traditional Italian cuisine. However, the Italian market has seen a shift towards healthier meal options, with many meal kit delivery services offering low-carb and low-calorie meal options.

Local special circumstances: In Greece, the meal kit delivery market is still in its nascent stage. However, the Greek market has seen the entry of several new players, offering a range of meal options, including traditional Greek cuisine. Furthermore, many meal kit delivery services in Greece have partnered with local farmers and producers, providing customers with fresh and locally sourced ingredients.Portugal has a small but growing meal kit delivery market. The Portuguese market has witnessed the entry of several new players, offering a range of meal options, including traditional Portuguese cuisine. Furthermore, many meal kit delivery services in Portugal have partnered with local producers and suppliers, providing customers with fresh and locally sourced ingredients.

Underlying macroeconomic factors: The growth of the meal kit delivery market in Southern Europe can be attributed to several underlying macroeconomic factors. Firstly, the increasing popularity of online shopping and e-commerce has made it easier for customers to order meal kits online. Secondly, the COVID-19 pandemic has accelerated the growth of the meal kit delivery market, as more customers are opting for home-cooked meals due to the closure of restaurants and the need for social distancing. Finally, the growing awareness of healthy eating habits and the need for convenience has also contributed to the growth of the meal kit delivery market in Southern Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.