The convenience of ordering food online has become increasingly popular in Southern Europe, driving the growth of the restaurant delivery market.
Customer preferences: Southern Europeans are known for their love of food and dining out, but busy lifestyles and the rise of technology have led to a shift in consumer behavior. Customers are now opting for the convenience of ordering food online, with delivery services offering a wide variety of cuisine options at their fingertips. In addition, the COVID-19 pandemic has further accelerated the trend of online food delivery as people are encouraged to stay home.
Trends in the market: In Spain, the restaurant delivery market has seen significant growth in recent years, with a rise in the number of delivery platforms and the expansion of existing ones. The market has become increasingly competitive, with companies offering incentives such as discounts and free delivery to attract customers. In Italy, the market has also experienced growth, with local restaurants partnering with delivery platforms to increase their reach and customer base. Portugal has seen a similar trend, with the restaurant delivery market expanding rapidly in urban areas.
Local special circumstances: Southern Europe is known for its diverse cuisine, and the restaurant delivery market has allowed customers to explore different flavors and dishes from the comfort of their own homes. In addition, the region's warm climate and outdoor dining culture have led to a high demand for delivery services during the summer months, when people prefer to stay outdoors.
Underlying macroeconomic factors: The rise of the restaurant delivery market in Southern Europe can be attributed to several macroeconomic factors, including the growth of e-commerce and the increasing use of smartphones. In addition, the region's high youth unemployment rates have led to a rise in gig economy jobs such as food delivery, providing additional income opportunities for young people. The COVID-19 pandemic has also played a role in the growth of the market, as people are encouraged to stay home and avoid crowded public spaces.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
