The Platform Delivery market in Southern Europe has been steadily growing in recent years, with several factors contributing to its development.
Customer preferences: Customers in Southern Europe are increasingly turning to online platforms for their shopping needs, with a growing preference for convenience and speed. This has led to a rise in demand for platform delivery services, as customers seek faster and more efficient delivery options. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and platform delivery services, as customers prioritize safety and contactless delivery.
Trends in the market: One of the key trends in the Platform Delivery market in Southern Europe is the rise of local delivery platforms. These platforms cater to the specific needs and preferences of customers in each country, offering tailored services and a more personalized experience. Another trend is the increasing use of technology and data analytics to optimize delivery routes and improve efficiency. This has led to faster delivery times and reduced costs for both customers and businesses.
Local special circumstances: Southern Europe is a diverse region with unique cultural and economic factors that influence the Platform Delivery market. For example, countries like Italy and Spain have a strong tradition of small, family-owned businesses, which has led to a fragmented delivery market with many local players. In contrast, countries like Portugal and Greece have a smaller domestic market and are more reliant on international platforms for delivery services.
Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Platform Delivery market in Southern Europe. These include increasing urbanization, which has led to higher demand for delivery services in densely populated areas. Additionally, the rise of e-commerce and platform-based business models has created new opportunities for delivery companies to partner with online retailers and expand their customer base. Finally, the COVID-19 pandemic has accelerated the adoption of online shopping and contactless delivery, further fueling the growth of the Platform Delivery market in Southern Europe.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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