The eServices market in Southern Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Southern Europe are shifting towards digitalization and convenience. With the increasing adoption of smartphones and internet connectivity, customers are seeking online solutions for their everyday needs. They prefer to access services such as shopping, banking, transportation, and entertainment through digital platforms, as it offers them convenience, flexibility, and time-saving benefits. This preference for eServices is driving the growth of the market in Southern Europe. Trends in the market are also contributing to its development. One of the key trends is the rise of e-commerce. Online shopping has become increasingly popular in Southern Europe, with customers embracing the convenience of browsing and purchasing products from the comfort of their homes. This trend is supported by the availability of secure online payment systems and efficient logistics networks, which enable timely delivery of goods. Additionally, the emergence of online marketplaces and the increasing number of local businesses going online are further fueling the growth of e-commerce in the region. Another trend in the eServices market is the digitalization of financial services. Southern European customers are increasingly using online banking and mobile payment solutions for their financial transactions. This trend is driven by the convenience and accessibility of digital banking services, as well as the growing trust in secure online payment systems. The adoption of digital financial services is expected to continue growing in the region, as more customers become comfortable with conducting their financial activities online. Local special circumstances also play a role in the development of the eServices market in Southern Europe. The region has a large population of tech-savvy young adults who are early adopters of new technologies. This demographic is driving the demand for innovative eServices and pushing companies to continuously improve their digital offerings. Additionally, Southern Europe has a strong entrepreneurial culture, with many startups and small businesses emerging in the eServices sector. These local players are contributing to the growth of the market by introducing new and specialized eServices to meet the specific needs of the Southern European market. Underlying macroeconomic factors further support the development of the eServices market in Southern Europe. The region has experienced economic growth in recent years, leading to increased disposable income and higher consumer spending. This economic stability provides a favorable environment for the growth of the eServices market, as customers have more resources to invest in digital solutions. Furthermore, Southern European countries have made efforts to improve their digital infrastructure and promote digitalization as part of their economic development strategies. These initiatives create an enabling environment for the eServices market to thrive. In conclusion, the eServices market in Southern Europe is developing at a rapid pace due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing adoption of digital solutions, such as online shopping and digital financial services, is reshaping the way customers in Southern Europe access and utilize services. The region's tech-savvy population, entrepreneurial culture, and economic stability further contribute to the growth of the eServices market. As the market continues to evolve, companies in Southern Europe need to stay agile and innovative to meet the changing demands of customers in the digital age.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
