The food delivery market in Iraq has been growing steadily in recent years, driven by several factors such as the increasing popularity of online ordering, the rise of third-party delivery services, and the convenience of having food delivered directly to one's doorstep.
Customer preferences: In Iraq, customers prefer to order food online through various food delivery platforms, as it provides them with a wide range of options to choose from. Additionally, customers also prefer to order food from restaurants that offer quick delivery times and affordable prices.
Trends in the market: One of the key trends in the food delivery market in Iraq is the emergence of third-party delivery services. These services have been gaining popularity due to their ability to offer a wider range of food options, faster delivery times, and competitive pricing. Another trend in the market is the growing demand for healthy food options, which has led to an increase in the number of restaurants offering healthier menu items.
Local special circumstances: Iraq has a unique food culture, with a wide variety of traditional dishes that are popular among locals. This has led to the emergence of several local food delivery platforms that specialize in delivering traditional Iraqi cuisine. Additionally, the ongoing conflict in the country has also led to an increase in demand for food delivery services, as many people are unable to leave their homes due to safety concerns.
Underlying macroeconomic factors: Iraq has a relatively young population, with a large percentage of the population under the age of 30. This demographic tends to be more tech-savvy and is more likely to use online food delivery services. Additionally, the country's improving internet infrastructure and the growing penetration of smartphones have also contributed to the growth of the food delivery market in Iraq.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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