The Retail Delivery market in Iraq has been experiencing significant growth in recent years, driven by several factors.
Customer preferences: Iraqi consumers are increasingly turning to online shopping, with a growing number of people preferring the convenience of having goods delivered directly to their doorstep. This trend is particularly evident among younger consumers, who are more tech-savvy and comfortable using digital platforms.
Trends in the market: The Retail Delivery market in Iraq is highly competitive, with both local and international players vying for market share. One of the key trends in the market is the increasing adoption of mobile apps and e-commerce platforms, which allow consumers to shop online and track their deliveries in real-time. Another trend is the emergence of new delivery models, such as crowdshipping and on-demand delivery, which are gaining popularity among consumers.
Local special circumstances: The Retail Delivery market in Iraq faces several challenges, including a lack of infrastructure and a complex regulatory environment. Poor road conditions and limited transport networks can make it difficult for delivery companies to reach customers in some areas, particularly in rural regions. Additionally, the high cost of importing goods and the prevalence of cash-based transactions can make it challenging for e-commerce companies to operate profitably.
Underlying macroeconomic factors: The growth of the Retail Delivery market in Iraq is being driven by several underlying macroeconomic factors. These include a rapidly growing population, rising disposable incomes, and a shift towards a more consumer-driven economy. Additionally, the government's efforts to diversify the economy away from oil and gas are creating new opportunities for businesses in the retail sector. However, ongoing political instability and security concerns remain a significant risk factor for businesses operating in Iraq.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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