Media - Iraq | Statista Market Forecast

Media - Iraq

Iraq

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Media Market is projected to reach US$50.02m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.54%, resulting in a projected market volume of US$51.12m by 2029.
With a projected market volume of US$14.32bn in 2025, most revenue is generated United States.
In the Media Market, the number of users is expected to amount to 7.4m users by 2029.
User penetration will be 13.0% in 2025 and is expected to hit 14.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$6.08.

Definition:

The eCommerce Media market is a sector of online retailing that focuses on selling media-related products through digital channels. The purpose of eCommerce Media is to provide consumers with a convenient and accessible way to purchase a wide range of products, including books, music, video games and home video.

The relevance of the eCommerce Media market lies in its ability to offer consumers a vast selection of media products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to personalize recommendations and promotions based on customer preferences and purchase history, increasing customer engagement and loyalty.

The eCommerce Media market has experienced significant growth in recent years, driven by factors such as the increasing availability of digital content and streaming services, the popularity of audiobooks and podcasts, and the COVID-19 pandemic, which has led to more time spent at home and increased demand for entertainment and educational content.

Examples of successful eCommerce Media businesses include Amazon Books, which offers a wide range of physical and digital books across different genres and formats.

Structure:

The eCommerce market for Media consists of four markets:

The Books market includes the sale of physical books, e.g., Textbooks, Academic Books and Collectible Books, via a digital channel.
The Home Video market includes the sale of physical video contents, e.g., DVDs and Blu-ray discs and Computer/Console Video, via a digital channel.
The Music market includes the sale of physical music formats, e.g., CDs, Vinyl records and Cassette tapes, via a digital channel.
The Video Games market includes the sale of physical video games, e.g., DVDs and Blu-ray discs and Computer/console games, via a digital channel.

Additional Information:

Media comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Saturn or MediaMarkt.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Advertising & Media Market Insights.

Revenue

Revenue Change

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jan 2025

Source: Statista Market Insights

Average Revenue per User

Most recent update: Jan 2025

Source: Statista Market Insights

Return Rate as a Percentage of Market Revenue

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Media eCommerce market in Iraq is facing a mild decline, influenced by factors such as limited internet penetration, fluctuating consumer spending, and competition from traditional media. However, increasing smartphone usage offers potential for future growth in digital content consumption.

Customer preferences: Consumers in Iraq are increasingly gravitating towards localized digital content that resonates with their cultural values and lifestyle preferences. This trend is evident in the rising demand for streaming platforms offering Arabic-language films and series, reflecting a growing desire for relatable narratives. Additionally, younger demographics are embracing social media influencers who curate content that aligns with their interests, driving engagement in eCommerce through targeted promotions. The fusion of tradition with modernity is shaping a unique media landscape, presenting opportunities for innovative digital solutions.

Trends in the market: In Iraq, the Media eCommerce market is experiencing a significant shift towards localized digital content, with a marked increase in demand for Arabic-language streaming services that reflect cultural narratives. This trend is largely driven by younger consumers who are engaging with social media influencers that resonate with their lifestyle and values, fostering deeper connections to brands. The integration of traditional storytelling with contemporary platforms is not only reshaping content consumption but also creating unique opportunities for marketers to tailor promotions, enhancing user engagement and loyalty within this evolving landscape.

Local special circumstances: In Iraq, the Media eCommerce market is shaped by a unique blend of historical narratives and contemporary digital demands, as the population increasingly seeks content that reflects their rich cultural heritage. Geographically, Iraq’s diverse regions foster varying local interests, allowing content creators to target specific demographics effectively. Additionally, regulatory challenges surrounding internet access and digital rights affect market accessibility, creating a demand for localized streaming platforms that cater to cultural sensitivities and preferences, thus driving innovation and engagement in the sector.

Underlying macroeconomic factors: The Media eCommerce market in Iraq is significantly influenced by macroeconomic factors such as national economic stability, internet penetration rates, and consumer spending power. A growing middle class, driven by economic recovery efforts, is increasingly investing in digital content, creating opportunities for content providers. Additionally, global trends toward digital consumption and the proliferation of mobile access have heightened demand for localized media offerings. However, regulatory hurdles and infrastructure challenges remain critical concerns that can hinder market growth. Fiscal policies supportive of technology and media initiatives will further enhance the sector's potential, fostering innovation and engagement among diverse audiences.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Media - Iraq

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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