The Platform Delivery market in Iraq is experiencing significant growth due to a number of factors.
Customer preferences: Iraqi consumers are increasingly turning to online shopping and food delivery services due to the convenience and time-saving benefits they provide. The younger population in particular, who are more tech-savvy, are driving the demand for these services.
Trends in the market: The Platform Delivery market in Iraq is dominated by food delivery services, which make up the majority of the market. However, there is also a growing demand for other types of delivery services, such as grocery and pharmacy delivery. This trend is expected to continue as more consumers become comfortable with the idea of ordering goods online.
Local special circumstances: The ongoing conflict in Iraq has made it difficult for traditional brick-and-mortar stores to operate in certain areas. As a result, many consumers are turning to online platforms to purchase goods and services. Additionally, the lack of reliable public transportation in some areas of the country is also driving the demand for delivery services.
Underlying macroeconomic factors: The Iraqi economy has been struggling in recent years due to political instability and low oil prices. However, the growth of the Platform Delivery market is providing a much-needed boost to the economy. The market is creating jobs and generating revenue for local businesses, which is helping to stimulate economic growth.In conclusion, the Platform Delivery market in Iraq is growing rapidly due to the convenience it provides to consumers, the ongoing conflict in the country, and the struggling economy. While food delivery services currently dominate the market, there is also a growing demand for other types of delivery services. As the market continues to evolve, it is likely that we will see new players enter the market and existing players expand their offerings to meet the changing needs of Iraqi consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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