Iraq is a country that has been through a lot of turmoil in recent years. Despite the challenges, the grocery delivery market in Iraq is developing at a steady pace.
Customer preferences: In Iraq, customers are increasingly turning to online grocery delivery services due to convenience and safety concerns. With the ongoing pandemic, many people prefer to avoid crowded places and are opting for home delivery services. Furthermore, the younger population in Iraq is more tech-savvy and prefers online shopping over traditional methods.
Trends in the market: The grocery delivery market in Iraq is still in its early stages and is expected to grow rapidly in the coming years. Many new players are entering the market, and existing players are expanding their services to new areas. The market is becoming more competitive, and companies are offering better deals and discounts to attract customers. Additionally, many grocery stores are partnering with delivery companies to offer their customers home delivery options.
Local special circumstances: Iraq has a unique set of challenges that affect the grocery delivery market. The country has a high poverty rate, and many people cannot afford to pay for delivery services. Furthermore, the infrastructure in Iraq is not well developed, and many areas do not have proper roads or addresses. This makes it difficult for delivery companies to reach customers in remote areas.
Underlying macroeconomic factors: The economy of Iraq is heavily dependent on oil exports, and the recent decline in oil prices has had a significant impact on the country's economy. This has led to a decrease in consumer spending and has affected the grocery delivery market. However, the government of Iraq is taking steps to diversify the economy and reduce its reliance on oil exports. This is expected to have a positive impact on the economy and the grocery delivery market in the long run. In conclusion, the grocery delivery market in Iraq is developing at a steady pace, driven by changing customer preferences and the entry of new players. However, the market still faces challenges due to the unique circumstances of the country. Nevertheless, the government's efforts to diversify the economy and improve infrastructure are expected to have a positive impact on the market in the long run.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
