The food delivery market in Iraq has been growing rapidly in recent years, driven by changing consumer preferences and the increasing availability of online platforms.
Customer preferences: Iraqi consumers are increasingly looking for convenience and time-saving options when it comes to food consumption. With the rise of mobile devices and the internet, online food delivery platforms have become a popular choice for many consumers who want to order food from the comfort of their homes or offices. Additionally, the younger generation in Iraq is more tech-savvy and is more likely to use online food delivery services than their older counterparts.
Trends in the market: The online food delivery market in Iraq is still in its early stages and is expected to continue growing in the coming years. The market is dominated by a few key players, but new entrants are expected to emerge as the market grows. One trend that has emerged is the increasing popularity of healthy food options, with more consumers looking for healthier food choices. Another trend is the use of technology to improve the delivery experience, such as the use of drones or autonomous vehicles to deliver food.
Local special circumstances: Iraq has faced significant political and economic instability in recent years, which has affected the overall business environment. However, the food delivery market has been relatively resilient, as consumers continue to demand convenient and affordable food options. One challenge faced by the industry is the lack of infrastructure, particularly in terms of logistics and transportation, which can make it difficult to deliver food quickly and efficiently.
Underlying macroeconomic factors: The food delivery market in Iraq is influenced by a range of macroeconomic factors, including the overall economic situation, consumer spending power, and technological advancements. The country has a large and growing population, which provides a significant market opportunity for food delivery companies. However, the economy has been affected by the COVID-19 pandemic, which has led to a decline in consumer spending and increased competition among food delivery companies. Despite these challenges, the market is expected to continue growing in the coming years, driven by changing consumer preferences and the increasing availability of online platforms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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