The restaurant delivery market in D-A-CH has been on a steady rise in recent years, with more and more people opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: One of the main reasons for the growth of the restaurant delivery market in D-A-CH is the changing customer preferences. With busy work schedules and hectic lifestyles, people are increasingly looking for ways to save time and simplify their daily routines. Restaurant delivery services provide a convenient solution, allowing customers to order their favorite meals from the comfort of their homes or offices.
Trends in the market: In Germany, the restaurant delivery market is dominated by large players such as Lieferando and Delivery Hero, who have been expanding their operations and acquiring smaller competitors. The market is also seeing an increase in demand for healthy food options, with many restaurants offering vegetarian, vegan, and gluten-free dishes to cater to changing dietary preferences.In Austria, the restaurant delivery market is still in its early stages, with many smaller players competing for market share. However, the market is expected to grow rapidly in the coming years, driven by increasing demand for convenience and changing customer preferences.In Switzerland, the restaurant delivery market is also seeing steady growth, with a range of players catering to different customer segments. The market is highly competitive, with players offering a range of services such as same-day delivery and cashless payments to attract customers.
Local special circumstances: One of the unique challenges facing the restaurant delivery market in D-A-CH is the region's diverse cultural and linguistic landscape. With different languages and customs in each country, it can be difficult for delivery companies to navigate the market and provide services that cater to local preferences.
Underlying macroeconomic factors: The growth of the restaurant delivery market in D-A-CH can also be attributed to underlying macroeconomic factors such as increasing urbanization and the rise of e-commerce. As more people move to cities and adopt digital technologies, the demand for convenient and efficient services such as restaurant delivery is likely to continue to grow.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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