The Online Food Delivery market in D-A-CH has seen significant growth in recent years.
Customer preferences: Customers in D-A-CH are increasingly looking for convenience and speed when it comes to food delivery. The rise of smartphones and mobile apps has made it easier than ever for customers to order food online. Additionally, customers are becoming more health-conscious and are looking for healthier options when ordering food online.
Trends in the market: Germany has the largest Online Food Delivery market in D-A-CH, with a variety of local and international players competing for market share. One trend in the German market is the rise of virtual kitchens, which allow restaurants to operate without a physical storefront. Switzerland has a smaller market, but it is also seeing growth in Online Food Delivery. The Swiss market is dominated by local players, but international companies are starting to enter the market. Austria has a smaller market than Germany or Switzerland, but it is also seeing growth in Online Food Delivery. The market is dominated by local players, but international companies are starting to enter the market.
Local special circumstances: Germany has a strong food culture, with a variety of regional cuisines. This has led to a diverse Online Food Delivery market, with many different types of cuisine available for delivery. Switzerland has a similar food culture, with a focus on high-quality ingredients and traditional dishes. Austria also has a strong food culture, with a focus on meat dishes and pastries.
Underlying macroeconomic factors: The strong economies of Germany, Switzerland, and Austria have contributed to the growth of the Online Food Delivery market in D-A-CH. Additionally, the rise of e-commerce and mobile technology has made it easier for customers to order food online. The COVID-19 pandemic has also accelerated the growth of Online Food Delivery, as customers have been forced to stay at home and restaurants have had to close their dining rooms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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