The demand for grocery delivery services in D-A-CH has been increasing steadily over the past few years.
Customer preferences: Customers in D-A-CH are increasingly seeking convenience and time-saving options when it comes to grocery shopping. With busy lifestyles, many consumers are opting for online grocery delivery services as it provides them with the flexibility to shop at any time and from anywhere. Moreover, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers have become more cautious about visiting physical stores.
Trends in the market: The grocery delivery market in Germany has been growing rapidly in recent years, with several online grocery delivery services entering the market. The trend is expected to continue as more consumers become comfortable with online shopping. In Austria, the grocery delivery market is still in its early stages, but it is expected to grow rapidly in the coming years. Switzerland, on the other hand, has a well-established grocery delivery market, with several companies offering their services.
Local special circumstances: Germany has a highly competitive grocery delivery market, with several players vying for market share. The market is dominated by traditional supermarkets, but online grocery delivery services are gaining traction. In Austria, the grocery delivery market is still in its early stages, with most consumers preferring to shop in physical stores. However, the market is expected to grow rapidly in the coming years as more consumers become comfortable with online shopping. Switzerland has a well-established grocery delivery market, with several companies offering their services. However, the market is dominated by a few large players, making it difficult for new entrants to gain market share.
Underlying macroeconomic factors: The growth of the grocery delivery market in D-A-CH can be attributed to several macroeconomic factors, including the increasing use of smartphones and the internet, rising urbanization, and changing consumer preferences. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers have become more cautious about visiting physical stores. The growth of the market is expected to continue in the coming years, driven by these underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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