The Meal Delivery market in D-A-CH has seen significant growth in recent years, driven by changing consumer preferences and technological advancements.
Customer preferences: Customers in D-A-CH are increasingly looking for convenient and healthy meal options, which is driving demand for meal delivery services. With busy lifestyles and a growing focus on health and wellness, consumers are looking for meal delivery options that offer fresh, high-quality ingredients and a variety of dietary options.
Trends in the market: In Germany, meal delivery services are becoming increasingly popular, with a growing number of companies offering a range of meal options, including vegan, vegetarian, and gluten-free options. The market is also seeing a rise in meal kit delivery services, which provide customers with pre-portioned ingredients and recipes to cook at home. In Austria, there is a growing demand for organic and locally-sourced ingredients, with many meal delivery services focusing on these offerings. Switzerland is seeing a trend towards premium meal delivery services, with a focus on high-quality ingredients and gourmet options.
Local special circumstances: One of the key factors driving the growth of the meal delivery market in D-A-CH is the region's high population density and urbanization. With many people living in cities and working long hours, meal delivery services offer a convenient and time-saving option for busy consumers. Additionally, the region's strong economy and high disposable income levels have made meal delivery services an affordable luxury for many consumers.
Underlying macroeconomic factors: The growth of the meal delivery market in D-A-CH is also being driven by technological advancements and the rise of e-commerce. With the increasing popularity of online shopping and mobile apps, many meal delivery services are now offering easy-to-use online ordering platforms and mobile apps, making it easier than ever for consumers to order meals on-the-go. Additionally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as many consumers have been forced to stay home and rely on delivery services for their meals.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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