The eServices market in D-A-CH, comprising Germany, Austria, and Switzerland, has witnessed significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all played a role in shaping this development. Customer preferences in the D-A-CH region have shifted towards online services, driven by factors such as convenience, accessibility, and cost-effectiveness. Consumers increasingly prefer to access services such as shopping, banking, and entertainment online, leading to a surge in demand for eServices. This preference for digital solutions is not limited to a specific age group or demographic, but rather spans across all segments of the population. Trends in the eServices market reflect the growing demand for digital solutions. E-commerce has experienced significant growth, with consumers increasingly opting for online shopping over traditional brick-and-mortar stores. This trend has been further accelerated by the COVID-19 pandemic, as lockdowns and social distancing measures have limited physical retail options. Additionally, the market for online entertainment, including streaming platforms and gaming, has seen substantial growth. Local special circumstances in the D-A-CH region have also contributed to the development of the eServices market. The region has a high level of internet penetration and a well-developed digital infrastructure, providing a strong foundation for the growth of eServices. Furthermore, the D-A-CH region is known for its strong focus on data privacy and security, which has fostered consumer trust in online transactions and contributed to the growth of eServices. Underlying macroeconomic factors have also played a role in the development of the eServices market in D-A-CH. The region has a strong economy and high disposable income levels, enabling consumers to spend on online services. Additionally, the D-A-CH region has a highly educated population, which is more likely to adopt and engage with digital technologies. In conclusion, the eServices market in D-A-CH has experienced significant growth due to customer preferences for online services, trends in the market such as e-commerce and online entertainment, local special circumstances including a strong digital infrastructure and focus on data privacy, and underlying macroeconomic factors such as a strong economy and high disposable income levels. As these factors continue to shape the market, the eServices sector in D-A-CH is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
