The Meal Kit Delivery market in D-A-CH has seen significant growth over the past few years. With changing consumer lifestyles and a growing emphasis on convenience, meal kit delivery services have become increasingly popular in the region.
Customer preferences: Customers in D-A-CH are increasingly looking for convenient meal solutions that fit their busy lifestyles. Meal kit delivery services offer a convenient and time-saving option for those who want to cook at home but don't have the time to plan and shop for ingredients. Additionally, many consumers are looking for healthier meal options, and meal kit delivery services often offer fresh and nutritious ingredients.
Trends in the market: In Germany, the meal kit delivery market has seen significant growth in recent years, with a number of new players entering the market. Many of these companies are focused on offering organic and locally sourced ingredients, catering to consumers' growing interest in sustainable and healthy food options. In Switzerland, the market is more established, with several companies offering a range of meal options, from vegetarian to family-friendly meals. In Austria, the market is still relatively small, but there is potential for growth as more consumers become aware of the benefits of meal kit delivery services.
Local special circumstances: One of the challenges facing meal kit delivery services in D-A-CH is the high cost of ingredients and labor. This has led some companies to focus on premium offerings, catering to consumers who are willing to pay more for high-quality ingredients and unique meal options. Additionally, many consumers in the region are still hesitant to try new food delivery services, preferring to stick with traditional grocery shopping and meal planning.
Underlying macroeconomic factors: The growing popularity of meal kit delivery services in D-A-CH can be attributed to a number of underlying macroeconomic factors. These include changing consumer lifestyles, with more people working longer hours and looking for convenient meal solutions. Additionally, the rise of e-commerce and online shopping has made it easier for consumers to order meal kits online and have them delivered to their doorstep. Finally, the growing interest in healthy and sustainable food options has led many consumers to seek out meal kit delivery services that offer fresh and locally sourced ingredients.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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