The popularity of restaurant delivery services has been on the rise in Burkina Faso, with an increasing number of consumers opting for the convenience of having their meals delivered to their doorsteps.
Customer preferences: Burkina Faso's restaurant delivery market is driven by the growing demand for convenience and time-saving solutions among consumers. With the rise of urbanization and a busy lifestyle, more people are turning to restaurant delivery services to save time and effort. Additionally, the COVID-19 pandemic has further accelerated the adoption of delivery services as consumers prioritize safety and social distancing.
Trends in the market: One of the notable trends in the restaurant delivery market in Burkina Faso is the emergence of new players in the market. As the demand for delivery services continues to grow, more businesses are entering the market to meet the needs of consumers. This has led to increased competition and innovation, with companies offering new and unique services to attract customers.Another trend in the market is the increasing popularity of mobile apps for ordering food delivery. With the widespread use of smartphones in Burkina Faso, many consumers are using mobile apps to order food delivery from their favorite restaurants. This trend is expected to continue as more consumers become comfortable with using technology to order food.
Local special circumstances: Burkina Faso's restaurant delivery market is unique in that it is heavily influenced by the country's cultural and culinary traditions. Many consumers in Burkina Faso prefer to eat traditional dishes, such as rice and beans, fufu, and yams. As such, many delivery services offer these dishes on their menus to cater to local tastes.Another local circumstance is the limited availability of certain ingredients and food items in Burkina Faso. This can make it challenging for restaurants and delivery services to offer a wide variety of dishes. However, some businesses have found ways to overcome this challenge by sourcing ingredients from neighboring countries or by offering locally sourced alternatives.
Underlying macroeconomic factors: The restaurant delivery market in Burkina Faso is influenced by several macroeconomic factors, including the country's GDP growth, urbanization, and population growth. As the economy continues to grow and more people move to urban areas, the demand for delivery services is likely to increase.Additionally, the COVID-19 pandemic has had a significant impact on the market, with many consumers opting for delivery services to avoid crowded public spaces. This trend is expected to continue even after the pandemic subsides, as more consumers become accustomed to the convenience of delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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