Burkina Faso, a landlocked country in West Africa, has been experiencing a significant shift in the Platform Delivery market in recent years.
Customer preferences: As in many other countries, the rise of e-commerce has led to an increase in demand for Platform Delivery services in Burkina Faso. Customers are looking for fast and reliable delivery options for their online purchases. However, due to the country's poor road infrastructure and limited logistics capabilities, many customers still prefer to shop in physical stores.
Trends in the market: Despite the challenges, the Platform Delivery market in Burkina Faso is growing rapidly. One of the key trends is the emergence of local delivery startups that are filling the gap left by global players. These startups are leveraging their knowledge of the local market to provide tailored solutions that meet the needs of Burkinabe customers. Another trend is the adoption of innovative delivery solutions such as drones and mobile apps to improve the efficiency and speed of deliveries.
Local special circumstances: Burkina Faso's unique geography and demographics present both opportunities and challenges for the Platform Delivery market. The country's young and tech-savvy population is driving demand for digital services, while its large rural population requires innovative solutions to overcome the logistical challenges of delivering to remote areas. Additionally, the country's political instability and security concerns have created a challenging operating environment for businesses.
Underlying macroeconomic factors: The Platform Delivery market in Burkina Faso is also influenced by broader macroeconomic factors. The country's GDP growth has been relatively stable in recent years, driven by the agriculture and mining sectors. However, the COVID-19 pandemic has had a significant impact on the economy, leading to a decline in consumer spending and a shift towards online shopping. Additionally, the government's efforts to improve the business environment and attract foreign investment are likely to have a positive impact on the Platform Delivery market in the long term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
