The popularity of meal delivery services has been on the rise in Burkina Faso in recent years, with a growing number of consumers opting for the convenience and variety offered by these services.
Customer preferences: Burkinabe consumers are increasingly turning to meal delivery services as a way to save time and effort in their busy lives. Many consumers are also drawn to the wide range of options available, with meal delivery services offering a diverse selection of cuisines and dishes that may not be readily available in traditional restaurants. In addition, the COVID-19 pandemic has accelerated the adoption of meal delivery services as more consumers seek contactless options for food delivery.
Trends in the market: One notable trend in the Burkina Faso meal delivery market is the rise of local startups offering delivery services. These startups are often more attuned to local tastes and preferences, and are able to offer more affordable options than larger, international players. Another trend is the increasing use of technology to streamline the meal delivery process, with many services offering mobile apps and online ordering systems to make the process more convenient for consumers.
Local special circumstances: Burkina Faso is a predominantly Muslim country, and this has had an impact on the types of dishes offered by meal delivery services. Many services offer halal options to cater to the local population, and there is a growing demand for vegetarian and vegan options as well. In addition, the country's relatively low levels of internet penetration and digital literacy have presented challenges for meal delivery services looking to reach a wider audience.
Underlying macroeconomic factors: Burkina Faso is one of the poorest countries in the world, with a large portion of the population living below the poverty line. As a result, price sensitivity is a major factor in the meal delivery market, with many consumers looking for affordable options. In addition, the country's rapidly growing population and urbanization rates have created a large and growing market for meal delivery services. However, the country's limited transportation infrastructure and high levels of traffic congestion can make it difficult for these services to operate efficiently.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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