The Retail Delivery market in Burkina Faso has been experiencing significant growth in recent years.
Customer preferences: Burkina Faso's population is increasingly embracing e-commerce, with online shopping becoming more popular in recent years. Customers are looking for more convenient and cost-effective ways to shop, and the rise of online marketplaces and delivery services is meeting this demand. Customers also value fast delivery times and reliable service, which has led to an increase in the number of delivery companies operating in the market.
Trends in the market: One of the main trends in the Retail Delivery market in Burkina Faso is the growth of last-mile delivery services. This is due to the increasing number of online shoppers who want their purchases delivered directly to their doorsteps. Another trend is the rise of local delivery companies, which are able to provide more personalized and efficient services compared to international delivery companies. Additionally, the use of mobile technology and digital platforms is becoming more widespread, allowing customers to easily track their deliveries and giving delivery companies more efficient ways to manage their operations.
Local special circumstances: Burkina Faso's geography and infrastructure present unique challenges for the Retail Delivery market. The country's poor road network and limited transport infrastructure can make it difficult for delivery companies to reach remote areas. Additionally, the lack of a formal addressing system can make it challenging to accurately locate customers for deliveries. However, some delivery companies have adapted to these challenges by using innovative solutions such as GPS tracking and working closely with local communities to improve their understanding of the local geography.
Underlying macroeconomic factors: Burkina Faso's economy has been growing steadily in recent years, which has helped to drive the growth of the Retail Delivery market. Additionally, the country's young and growing population is increasingly tech-savvy and open to new ways of shopping and receiving goods. However, the country still faces challenges such as high levels of poverty and political instability, which can impact the growth of the Retail Delivery market. Despite these challenges, the market is expected to continue to grow in the coming years as more customers embrace e-commerce and delivery services become more efficient and accessible.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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