The demand for online food delivery services in Burkina Faso has been steadily increasing over the past few years, driven by a growing middle class and the convenience of ordering food from the comfort of one's home.
Customer preferences: Burkina Faso is a country with a rich culinary heritage and diverse cuisine. However, due to the busy lifestyle of urban dwellers, many people prefer to order food online rather than cook at home or dine out. Customers tend to favor fast and affordable options, such as street food and quick-service restaurants. Additionally, there is a growing demand for healthier food options, such as salads and smoothies.
Trends in the market: The online food delivery market in Burkina Faso is still in its early stages, with a few local players dominating the market. However, there has been a recent influx of international players, such as Jumia Food and Uber Eats, which are expected to increase competition and drive innovation in the market. Many of these players are also expanding their services beyond major cities to reach customers in rural areas.
Local special circumstances: Burkina Faso is a landlocked country with a predominantly rural population. However, the urban population is growing rapidly, and with it, the demand for online food delivery services. The country also faces challenges such as poor infrastructure and limited access to technology, which may hinder the growth of the online food delivery market in some areas.
Underlying macroeconomic factors: Burkina Faso is one of the fastest-growing economies in West Africa, with a growing middle class and increasing disposable income. This has led to a rise in consumer spending on food and beverages, including online food delivery services. However, the country also faces challenges such as high unemployment rates and political instability, which may affect consumer confidence and spending patterns.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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