The demand for home delivery of groceries in Burkina Faso has been on the rise in recent years.
Customer preferences: This trend can be attributed to the growing middle class, which has led to an increase in disposable income, and changing consumer preferences. Customers are increasingly looking for convenience, and the ability to shop from the comfort of their own homes has become an attractive option. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as more people are looking to avoid crowded public spaces.
Trends in the market: The grocery delivery market in Burkina Faso is still in its nascent stages, with a few players dominating the market. However, there has been an increase in the number of startups offering grocery delivery services in recent years. These startups are leveraging technology to offer a more seamless and convenient shopping experience to customers. For instance, they are investing in mobile apps that allow customers to place orders and track deliveries in real-time.
Local special circumstances: Burkina Faso is a landlocked country with a largely rural population. This presents unique challenges for grocery delivery companies, as the infrastructure required to deliver goods to remote areas is often lacking. Additionally, the country faces political instability and security challenges, which can impact the operations of grocery delivery companies.
Underlying macroeconomic factors: Burkina Faso is one of the poorest countries in the world, with a GDP per capita of less than $700. This means that the market for luxury goods is limited, and grocery delivery companies are primarily targeting the middle class. Additionally, the country has a young population, with more than 60% of the population under the age of 25. This presents an opportunity for grocery delivery companies to target a tech-savvy demographic that is comfortable with online shopping.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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