Meal Delivery - Belgium | Statista Market Forecast

The Meal Delivery market in Belgium is set to achieve a revenue of US$590.60m in 2024.
It is anticipated that the market will experience a steady annual growth rate (CAGR 2024-2029) of 3.76%, resulting in a market volume of US$710.20m by 2029.
In terms of the Platform Deliverymarket, it is projected to reach a market volume of US$366.70m in 2024.
When compared globally, China is expected to generate the highest revenue, amounting to US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market is estimated to be US$150.60 in 2024.
Furthermore, the number of users in the Meal Delivery market is predicted to reach 4.5m users by 2029.
Lastly, the user penetration in the Meal Delivery market is anticipated to be at 33.5% in 2024.
In Belgium, the meal delivery market is experiencing a surge in demand for healthy, organic and locally sourced food options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have gained immense popularity in Belgium over the past few years. The convenience of having food delivered to one's doorstep has attracted a large number of customers, especially in urban areas.

Customer preferences: Belgian customers are increasingly looking for healthy and organic food options, which has led to a rise in the number of meal delivery services offering such options. Moreover, customers are also looking for meal plans that cater to their specific dietary requirements, such as gluten-free or vegan options.

Trends in the market: One of the major trends in the Belgian meal delivery market is the rise of technology-driven platforms that offer a seamless customer experience. Many meal delivery services have developed their own apps, which allow customers to easily place orders and track their delivery in real-time. Furthermore, the COVID-19 pandemic has accelerated the trend of contactless delivery, with many meal delivery services now offering this option to their customers.

Local special circumstances: Belgium has a unique food culture, which has influenced the meal delivery market in the country. Belgian cuisine is known for its hearty and rich flavors, which has led to a demand for meal delivery services that offer traditional Belgian dishes. Additionally, Belgium is known for its chocolate and beer, which has also led to a rise in meal delivery services that offer these products.

Underlying macroeconomic factors: The Belgian economy has been growing steadily over the past few years, which has led to an increase in disposable income among consumers. This has resulted in a greater willingness to spend on convenience services such as meal delivery. Furthermore, the rise of the gig economy has also contributed to the growth of the meal delivery market in Belgium, with many people now working as delivery drivers for these services. In conclusion, the meal delivery market in Belgium is driven by customer preferences for healthy and organic food options, as well as technology-driven platforms that offer a seamless customer experience. The unique food culture in Belgium has also influenced the market, with a demand for traditional Belgian dishes. The underlying macroeconomic factors, such as the growing economy and the rise of the gig economy, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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