Meal Kit Delivery services have been growing in popularity in Belgium in recent years, with an increasing number of consumers opting for the convenience of having pre-portioned ingredients and recipes delivered to their doorstep.
Customer preferences: Belgian consumers are increasingly seeking out meal kit delivery services as a way to save time and reduce food waste. With busy lifestyles and a desire for healthy and varied meal options, meal kit delivery services offer a convenient solution for those looking to eat well without the hassle of grocery shopping and meal planning. Additionally, the COVID-19 pandemic has accelerated the growth of the meal kit delivery market in Belgium, as more consumers are opting for home delivery services to avoid crowded supermarkets.
Trends in the market: The meal kit delivery market in Belgium is becoming increasingly competitive, with both local and international players vying for market share. While some companies focus on providing healthy and organic meal options, others differentiate themselves by offering more affordable meal kits or catering to specific dietary requirements such as vegetarian or gluten-free. Another trend in the market is the rise of partnerships between meal kit delivery services and grocery stores, with some companies offering their meal kits in-store as well as online.
Local special circumstances: Belgium's strong culinary tradition and food culture have influenced the development of the meal kit delivery market in the country. Belgian consumers have high expectations when it comes to food quality and taste, and meal kit delivery services must meet these expectations in order to succeed. Additionally, Belgium's relatively small size and dense population make it an attractive market for meal kit delivery services, as it is easier to reach a large number of consumers with a relatively small number of distribution centers.
Underlying macroeconomic factors: The Belgian economy has remained relatively stable in recent years, with low unemployment and moderate inflation. This has created a favorable environment for the meal kit delivery market to grow, as consumers have more disposable income to spend on convenience services. Additionally, Belgium's strong e-commerce infrastructure and high internet penetration rate make it an ideal market for online meal kit delivery services. However, the market is not without challenges, as the high cost of ingredients and logistics can make it difficult for meal kit delivery services to operate profitably in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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