Grocery Delivery - Belgium | Statista Market Forecast

In 2024, the projected revenue in the Grocery Delivery market in Belgium is expected to reach US$606.80m.
The market is anticipated to grow at an annual rate of 6.32% (CAGR 2024-2029), resulting in a projected market volume of US$824.40m by 2029.
For the Meal Kit Delivery market, the projected market volume in Belgium is estimated to be US$256.40m in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$165.80 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 4.8m users by 2029.
In 2024, the user penetration in the Grocery Delivery market in Belgium will be at 31.2%.
In Belgium, online grocery delivery services have witnessed a surge in demand due to the increasing preference for contactless shopping amidst the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Belgium, a country known for its delicious waffles and chocolates, has also seen a surge in the Grocery Delivery market in recent years.

Customer preferences: As in many other countries, the COVID-19 pandemic has accelerated the demand for online grocery shopping. Belgian consumers have become increasingly interested in the convenience and safety of having their groceries delivered to their doorstep. Additionally, the busy lifestyle of many Belgians has also contributed to the growth of the Grocery Delivery market as they seek to save time by avoiding trips to the supermarket.

Trends in the market: The Grocery Delivery market in Belgium has seen a rise in the number of players in the market, ranging from traditional supermarkets to newer online-only players. This has led to increased competition and innovation, with companies investing in technology to improve their delivery services. Many companies have also expanded their product offerings to include fresh produce, meal kits, and specialty products to cater to the diverse needs of Belgian consumers.

Local special circumstances: Belgium is a small country with a high population density, which presents both opportunities and challenges for the Grocery Delivery market. On the one hand, this means that there is a large customer base in a relatively small area, making it easier for companies to reach a large number of consumers. On the other hand, the high population density also means that there is limited space for storage and logistics, which can make it challenging for companies to ensure timely and efficient delivery.

Underlying macroeconomic factors: Belgium has a strong economy and a high level of disposable income, which makes it an attractive market for companies in the Grocery Delivery sector. However, the country also has a highly fragmented retail market, with many small independent retailers competing with larger supermarket chains. This can make it challenging for companies to establish a strong foothold in the market and compete effectively.In conclusion, the Grocery Delivery market in Belgium is growing rapidly, driven by changing customer preferences and the need for convenience and safety in the wake of the COVID-19 pandemic. The market is highly competitive, with many players vying for a share of the market. Companies that can innovate and provide high-quality delivery services are likely to succeed in this dynamic and challenging market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.