Grocery Delivery - France | Statista Market Forecast

The Grocery Delivery market in France is projected to reach a revenue of US$12.26bn in 2024.
This represents a significant growth potential for the market.
It is expected to show an annual growth rate of 12.10% (CAGR 2024-2029), resulting in a projected market volume of US$21.71bn by 2029.
In comparison, the Retail Delivery market in France is anticipated to have a market volume of US$10.70bn in 2024.
This indicates the size and importance of the market.
When looking at the global landscape, China is expected to generate the highest revenue in the Grocery Delivery market, reaching US$266.00bn in 2024.
This highlights the dominance of the Chinese market in terms of revenue generation.
In terms of average revenue per user (ARPU), the Grocery Delivery market in France is projected to amount to US$719.20 in 2024.
This metric provides insights into the monetary value that each user contributes to the market.
Furthermore, the number of users in the Grocery Delivery market in France is expected to reach 22.6m users by 2029.
This showcases the potential growth in user base and the increasing popularity of grocery delivery services.
User penetration, which measures the percentage of the population using grocery delivery services, is projected to be at 26.3% in France in 2024.
This signifies the market's penetration level and its potential for further expansion.
The Grocery Delivery market in France is set to continue its growth trajectory in the coming years, driven by evolving consumer preferences and convenience.
France's grocery delivery market is experiencing rapid growth, driven by increasing demand for online shopping convenience and the rise of digital platforms.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The French grocery delivery market has been steadily growing in recent years, with a variety of factors contributing to its development.

Customer preferences: French consumers are increasingly looking for convenience and time-saving options when it comes to grocery shopping. This has led to a rise in demand for online grocery delivery services, as customers seek to avoid the hassle of physically visiting a store. Additionally, the COVID-19 pandemic has accelerated this trend, as more consumers opt for home delivery to reduce their exposure to the virus.

Trends in the market: One notable trend in the French grocery delivery market is the rise of specialized delivery services. Rather than ordering from traditional supermarkets, many consumers are now turning to niche providers that offer specific products, such as organic produce or artisanal goods. This trend is driven by a desire for higher-quality products and a more personalized shopping experience.Another trend in the market is the increasing use of technology to enhance the delivery experience. Many providers are investing in sophisticated logistics systems and mobile apps to streamline the ordering and delivery process. This has led to faster delivery times and more accurate order fulfillment, which in turn has helped to boost customer satisfaction.

Local special circumstances: The French grocery delivery market is heavily influenced by local cultural and economic factors. For example, the country's strong tradition of small, independent shops has led to the development of a fragmented grocery market, with many small businesses competing for customers. This has created challenges for large-scale grocery delivery providers, who must navigate a complex web of local regulations and customs.

Underlying macroeconomic factors: The French grocery delivery market is also shaped by broader macroeconomic trends. For example, the country's high population density and urbanization rate have made home delivery a more practical option than in many other countries. Additionally, the French government has taken steps to support the development of the e-commerce sector, which has helped to create a favorable environment for grocery delivery providers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.