The eServices market in France has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: French consumers have increasingly embraced eServices due to their convenience and efficiency. With the rise of smartphones and high-speed internet access, customers are now able to access a wide range of services online, from shopping to banking to entertainment. This shift in consumer behavior has created a strong demand for eServices, as customers seek out convenient and time-saving solutions.
Trends in the market: One of the key trends in the eServices market in France is the rapid growth of e-commerce. Online shopping has become increasingly popular among French consumers, with a wide range of products and services now available for purchase online. This trend has been driven by factors such as the convenience of online shopping, the availability of a wide range of products, and the ability to compare prices and read reviews before making a purchase. Another trend in the eServices market is the increasing adoption of mobile payment solutions. French consumers are increasingly using their smartphones to make payments, whether it's for online purchases or in-store transactions. This trend has been facilitated by the widespread availability of mobile payment apps and the increasing acceptance of mobile payments by merchants.
Local special circumstances: France has a highly developed digital infrastructure, with widespread access to high-speed internet and mobile networks. This has created an enabling environment for the growth of eServices, as customers are able to access online services easily and quickly. In addition, the French government has been actively promoting the development of the digital economy, providing support and incentives for businesses to embrace eServices.
Underlying macroeconomic factors: The growth of the eServices market in France is also supported by favorable macroeconomic factors. France has a large population, which provides a large customer base for eService providers. In addition, the country has a high level of disposable income, which enables consumers to spend on eServices. Furthermore, the French economy has been growing steadily in recent years, creating a positive environment for the development of the eServices market. In conclusion, the eServices market in France is experiencing significant growth, driven by changing customer preferences, local special circumstances, and favorable macroeconomic factors. The increasing adoption of e-commerce and mobile payment solutions, coupled with the convenience and efficiency of eServices, has contributed to the growth of the market. With a highly developed digital infrastructure and a supportive government, France is well-positioned to continue its growth in the eServices market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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