France, renowned for its culinary expertise, has seen a significant rise in the online food delivery market. The market has been growing at a steady pace, and it is expected to continue its growth trajectory in the coming years.
Customer preferences: French consumers have shown a preference for convenience and speed when it comes to food delivery. The rise of online food delivery platforms has made it easier for consumers to order food from their favorite restaurants without having to leave their homes. The convenience of ordering food online has led to a surge in demand for online food delivery services.
Trends in the market: The online food delivery market in France has seen a shift towards healthier food options. Consumers are becoming more health-conscious and are looking for healthier food options when ordering online. This trend has led to an increase in the number of restaurants offering healthy food options on online food delivery platforms. Another trend that has emerged in the market is the rise of ghost kitchens. These are kitchens that operate solely for online food delivery orders, without a physical restaurant location. Ghost kitchens have become popular in France, as they allow restaurants to expand their delivery reach without the added costs of a physical restaurant location.
Local special circumstances: France has a strong food culture, and consumers have high expectations when it comes to the quality of their food. This has led to a rise in the number of high-end restaurants offering online food delivery services. The rise of these high-end restaurants has led to an increase in the average order value of online food delivery orders. Additionally, France has a large student population, which has led to a rise in demand for affordable food options. Online food delivery platforms have become popular among students, as they offer affordable food options that can be delivered directly to their doorstep.
Underlying macroeconomic factors: The French economy has been growing steadily in recent years, and this has led to an increase in disposable income. The rise in disposable income has led to an increase in consumer spending on food, including online food delivery. Additionally, the rise of the gig economy has led to an increase in the number of people working from home. This has led to a rise in demand for online food delivery services, as more people are looking for convenient food options that can be delivered directly to their homes.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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