The Meal Kit Delivery market in France has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances.
Customer preferences: French consumers are increasingly looking for convenient and healthy meal options that can be prepared quickly at home. Meal kit delivery services offer a solution to this demand, providing pre-portioned ingredients and easy-to-follow recipes that can be prepared in under 30 minutes. Additionally, many consumers are attracted to the variety of cuisines and dietary options available through meal kit services, allowing them to try new flavors and experiment with different cooking techniques.
Trends in the market: One trend in the French meal kit market is the rise of specialty and niche providers, catering to specific dietary requirements or offering unique meal options. This includes vegetarian, vegan, and gluten-free meal kits, as well as kits featuring international cuisines such as Japanese or Mexican. Another trend is the growing popularity of meal kit services among families with children, who appreciate the convenience and time-saving benefits of pre-planned meals.
Local special circumstances: France has a strong culinary tradition and a culture that values high-quality ingredients and home-cooked meals. Meal kit delivery services that emphasize the freshness and quality of their ingredients, as well as their commitment to supporting local farmers and producers, are particularly well-received in this market. Additionally, French consumers are increasingly concerned about the environmental impact of their food choices, and meal kit services that prioritize sustainability and eco-friendliness are gaining popularity.
Underlying macroeconomic factors: The French meal kit market is benefiting from broader trends in the food industry, including the rise of e-commerce and the growing preference for healthy and sustainable food options. Additionally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping and home cooking, providing a boost to meal kit delivery services. As the market continues to mature, we can expect to see further innovation and specialization among meal kit providers, as well as increased competition from traditional grocery retailers and other food delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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