Online Food Delivery

The revenue in the Online Food Delivery market in Eastern Europe is projected to reach US$11.11bn in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 6.67%, the market volume is projected to reach US$15.34bn by 2029.
In the Meal Delivery market, there is an anticipated revenue growth of 16.8% in 2025.0.
The projected market volume for Meal Delivery in Eastern Europe is US$8.24bn in 2024.
When comparing globally, China is expected to generate the highest revenue, reaching US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$271.10 in 2024.
In the Meal Delivery market, the number of users is expected to reach 53.3m users by 2029.
The user penetration rate in the Meal Delivery market will be at 16.9% in 2024.
In Eastern Europe, the online food delivery market in Poland is seeing a surge in demand due to the increasing popularity of convenience and time-saving services.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Eastern European region has seen a significant growth in the Online Food Delivery market in recent years.

Customer preferences: One of the main factors contributing to the growth of the Online Food Delivery market in Eastern Europe is the changing customer preferences. Customers are looking for convenient and time-saving options for their meals, which has led to an increase in demand for online food delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more people are staying at home and avoiding crowded places.

Trends in the market: The Online Food Delivery market in Eastern Europe is seeing a trend towards consolidation. Large players are acquiring smaller companies to expand their reach and increase their market share. This trend is also leading to increased competition as smaller companies are struggling to compete with the larger players in the market.

Local special circumstances: Eastern Europe is a diverse region with different cultures and cuisines. This has led to the development of specialized online food delivery services that cater to specific cuisines or dietary requirements. For example, some companies focus on delivering vegan or vegetarian meals, while others specialize in delivering traditional Eastern European cuisine.

Underlying macroeconomic factors: The growth of the Online Food Delivery market in Eastern Europe is also being driven by macroeconomic factors such as increasing urbanization and rising disposable incomes. As more people move to cities and have less time to cook, the demand for online food delivery services is increasing. Additionally, rising disposable incomes mean that more people can afford to order food online, which is contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.