Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Eastern Europe

Eastern Europe

The Meal Kit Delivery market in Eastern Europe is predicted to achieve a revenue of 0.00 by the year 2024.
This is expected to result from an annual growth rate (CAGR 2024-0.00) of [revenueYearToday], leading to a projected market volume of 0.00 by [revenueYearToday].
Within the Eastern European region, the number of users in the Meal Kit Delivery market is anticipated to reach 0.00 by [revenueYearToday].
By the year 2024, the user penetration is estimated to be 0.00, with a projected increase to 0.00 by [revenueYearToday].
The average revenue per user (ARPU) is expected to reach 0.00.
In a global context, United States is projected to generate the highest revenue ( US$5,645.00m) in the Meal Kit Delivery market by 2024.
Additionally, New Zealand is expected to have the highest user penetration rate with a projected rate of 7.3%.
In Eastern Europe, the meal kit delivery market is experiencing rapid growth, with countries like Poland and Hungary leading the way in adoption and consumer demand.

Market

Region

Region comparison

Currency

Analyst Opinion

The Meal Kit Delivery market is gaining momentum in Eastern Europe, with several countries experiencing a surge in demand for this service.

Customer preferences: Meal Kit Delivery services are becoming increasingly popular in Eastern Europe due to the convenience they offer. Customers are looking for quick and easy meal solutions that do not compromise on quality. Meal kits provide a solution for those who want to cook healthy meals at home but do not have the time to shop for ingredients. Additionally, the pandemic has further accelerated the demand for meal kit delivery services, as people are spending more time at home and are looking for ways to avoid crowded supermarkets.

Trends in the market: Poland is one of the fastest-growing markets for meal kit delivery services in Eastern Europe. The market is being driven by the growing demand for healthy and organic food, as well as the increasing popularity of home cooking. The trend of healthy eating is also apparent in Hungary, where there is a growing demand for vegetarian and vegan meal kits.In Romania, the market for meal kit delivery services is still in its early stages, but it is expected to grow in the coming years. The market is being driven by the increasing number of working professionals who do not have time to cook but still want to eat healthy meals.

Local special circumstances: In Russia, the market for meal kit delivery services is being driven by the increasing popularity of online grocery shopping. The country has a large population, and many people live in remote areas where access to fresh ingredients is limited. Meal kit delivery services provide a solution for these customers, as they can receive fresh ingredients and recipes directly to their doorstep.In the Czech Republic, the market for meal kit delivery services is being driven by the increasing demand for international cuisine. Customers are looking for meal kits that offer unique and exotic flavors, which they cannot find in traditional Czech cuisine.

Underlying macroeconomic factors: The growth of the meal kit delivery market in Eastern Europe is being driven by several underlying macroeconomic factors. Firstly, the region has a large population of working professionals who do not have time to cook but still want to eat healthy meals. Secondly, the pandemic has accelerated the shift towards online shopping, including online grocery shopping and meal kit delivery services. Finally, the increasing awareness of healthy eating and the desire to reduce food waste is also driving the growth of the meal kit delivery market in Eastern Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.