Meal Delivery - Eastern Europe | Statista Market Forecast

In Eastern Europe, the Meal Delivery market is projected to reach a revenue of US$2.87bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.38%, resulting in a projected market volume of US$4.10bn by 2029.
The Platform Deliverymarket in Eastern Europe is projected to have a market volume of US$1.75bn in 2024.
In global comparison, China is expected to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Eastern European Meal Delivery market is projected to amount to US$71.27 in 2024.
By 2029, the number of users in Eastern Europe's Meal Delivery market is expected to reach 53.3m users.
The user penetration in the Eastern European market will be at 16.9% in 2024.
In Eastern Europe, the meal delivery market is experiencing significant growth, with a focus on traditional and local cuisine.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The popularity of meal delivery services has been on the rise in Eastern Europe in recent years.

Customer preferences: Customers in Eastern Europe are increasingly looking for convenient and time-saving options when it comes to meal preparation. Meal delivery services offer a solution to this need, providing customers with pre-prepared meals that can be easily heated and consumed. Additionally, customers are looking for healthy and nutritious meal options, which many meal delivery services are now offering.

Trends in the market: The meal delivery market in Eastern Europe is experiencing significant growth, with new companies entering the market and existing companies expanding their services. One trend that is emerging is the use of technology to improve the customer experience. Many companies are now offering mobile apps that allow customers to easily order and track their meals. Another trend is the expansion of meal delivery services beyond major cities, into smaller towns and rural areas.

Local special circumstances: Eastern Europe is a diverse region, with different countries and cultures having unique culinary traditions. As a result, meal delivery services are tailoring their offerings to local tastes and preferences. For example, in Russia, traditional dishes such as borscht and pelmeni are popular meal delivery options. In Poland, pierogi and other traditional Polish dishes are commonly offered. Additionally, many meal delivery services in Eastern Europe are now offering vegan and vegetarian options, reflecting the growing popularity of these diets in the region.

Underlying macroeconomic factors: The growth of the meal delivery market in Eastern Europe can be attributed to several macroeconomic factors. One such factor is the increasing number of people living in urban areas, who have busy lifestyles and are looking for convenient meal options. Additionally, rising incomes in the region have led to an increase in disposable income, which has allowed more people to afford meal delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as more people are staying at home and relying on delivery services for their meals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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