The eServices market in Eastern Europe has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Europe have shifted towards digital services, with a growing demand for online shopping, digital entertainment, and online communication. This shift is driven by factors such as convenience, access to a wider range of products and services, and the ability to compare prices and reviews easily. As a result, e-commerce platforms, streaming services, and social media platforms have seen increased popularity in the region. Trends in the market also contribute to the development of the eServices market in Eastern Europe. One of the key trends is the increasing penetration of smartphones and internet connectivity in the region. This has led to a larger consumer base for eServices, as more people have access to online platforms and can engage in digital activities. Additionally, the rise of digital payment solutions and the improvement of logistics infrastructure have made it easier for consumers to make online purchases and receive deliveries in a timely manner. Local special circumstances in Eastern Europe also play a role in the development of the eServices market. For example, the region has a large population of tech-savvy young people who are early adopters of new technologies and are driving the demand for digital services. Furthermore, the relatively low cost of labor in some Eastern European countries has attracted international companies to set up customer service centers and other eService operations in the region, creating job opportunities and contributing to the growth of the market. Underlying macroeconomic factors, such as economic growth and increasing disposable incomes, also contribute to the development of the eServices market in Eastern Europe. As the economies in the region continue to grow, more people have the financial means to access and afford eServices. This, in turn, drives the demand for digital products and services. In conclusion, the eServices market in Eastern Europe is developing rapidly due to customer preferences for digital services, trends in the market such as smartphone penetration and digital payment solutions, local special circumstances including a tech-savvy population and attractive labor costs, and underlying macroeconomic factors such as economic growth and increasing disposable incomes. As these factors continue to evolve, the eServices market in Eastern Europe is expected to further expand and innovate.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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