The Eastern European restaurant delivery market has been experiencing a significant growth in recent years.
Customer preferences: The rising popularity of online food delivery services can be attributed to the busy lifestyle of customers, who prefer the convenience of ordering food from the comfort of their homes. Moreover, the increasing number of tech-savvy millennials who value time and convenience has also contributed to the growth of the market.
Trends in the market: In Eastern Europe, the restaurant delivery market is dominated by local players who have a better understanding of the local food culture and customer preferences. However, international players are slowly making inroads into the market, offering customers a wider range of cuisine options. Furthermore, the market is witnessing a shift towards healthier food options, with more customers opting for vegetarian, vegan, and gluten-free meals.
Local special circumstances: The Eastern European market is unique in terms of its food culture, with each country having its own distinct cuisine. This has led to the emergence of several local players who are able to cater to the specific tastes of customers. Furthermore, the region has a large student population, who are price-sensitive and are more likely to opt for cheaper food options. This has led to the emergence of several budget-friendly food delivery services in the region.
Underlying macroeconomic factors: The growing popularity of the restaurant delivery market in Eastern Europe can be attributed to several macroeconomic factors. Firstly, the region has been experiencing steady economic growth, which has led to an increase in disposable income and a higher standard of living. Secondly, the region has a high internet penetration rate, which has made it easier for customers to access online food delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the market, with more customers opting for food delivery services due to social distancing measures.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
