Online Food Delivery

The Online Food Delivery market in Chile is projected to reach a revenue of US$1.32bn in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 8.97%, resulting in a projected market volume of US$2.03bn by 2029.
In the Grocery Delivery market, a revenue growth of 14.5% is anticipated in 2025.0.
The projected market volume for this market is estimated to be US$985.70m in 2024.
When compared globally, China is expected to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Chile is projected to amount to US$240.40 in 2024.
In the Meal Delivery market, the number of users is expected to reach 6.3m users by 2029.
The user penetration in the Meal Delivery market in Chile is estimated to be at 29.0% in 2024.
Chile's online food delivery market is experiencing a surge in demand, driven by a growing middle class and increasing urbanization.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in Chile has experienced significant growth in recent years, driven by changing consumer habits and the rise of technology.

Customer preferences: Chilean consumers are increasingly looking for convenience and speed when it comes to food delivery. Online food delivery platforms have become increasingly popular due to the ease of ordering and the ability to track deliveries in real-time. Furthermore, the pandemic has accelerated the adoption of online food delivery platforms as consumers sought to minimize their exposure to the virus.

Trends in the market: One of the key trends in the Chilean online food delivery market is the increasing competition between major players. The market has become increasingly crowded, with both local and international players vying for market share. As a result, companies are investing heavily in marketing and promotions to attract and retain customers.Another trend is the rise of dark kitchens, also known as ghost kitchens, which are delivery-only restaurants that operate out of industrial kitchens. These kitchens are able to offer a wider range of food options without the overhead costs associated with traditional restaurants. This trend is expected to continue as more consumers look for variety and convenience.

Local special circumstances: Chile has a unique food culture, with a strong emphasis on fresh ingredients and traditional dishes. However, the rise of online food delivery platforms has also led to the emergence of new food trends, such as fusion cuisine and international flavors. This has created opportunities for both traditional and innovative food businesses to thrive in the online delivery market.

Underlying macroeconomic factors: Chile has a strong and stable economy, with a growing middle class that has more disposable income to spend on food delivery. Additionally, the country has a high smartphone penetration rate, which has facilitated the growth of online food delivery platforms. However, the market is also subject to regulatory challenges, with the government implementing new regulations to ensure food safety and protect consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.