The demand for grocery delivery services in Chile has been on the rise in recent years, driven by various factors such as convenience, safety, and time-saving.
Customer preferences: Chileans are increasingly embracing the idea of online grocery shopping and home delivery. They appreciate the convenience of having their groceries delivered to their doorsteps, especially during the COVID-19 pandemic, where people are encouraged to stay at home. Additionally, the rise of e-commerce platforms in the country has made it easier for consumers to shop online, leading to increased demand for grocery delivery services.
Trends in the market: One of the notable trends in the Chilean grocery delivery market is the emergence of new players. Both local and international companies are entering the market, leading to increased competition. This trend is expected to continue as more players seek to tap into the growing demand for grocery delivery services in the country. Additionally, there is an increasing demand for organic and healthy food products in Chile, which presents an opportunity for grocery delivery companies to offer a wider range of products to their customers.
Local special circumstances: Chile's geography and infrastructure present unique challenges to the grocery delivery market. The country is long and narrow, with a population that is concentrated in urban areas. This means that delivery companies have to navigate long distances to reach customers in remote areas. Additionally, Chile's mountainous terrain and poor road infrastructure can make it difficult for delivery companies to reach some areas. However, the growing popularity of e-commerce platforms and the increasing use of technology in the delivery industry are helping to overcome these challenges.
Underlying macroeconomic factors: The Chilean economy has been growing steadily in recent years, with a focus on innovation and technology. This has led to increased investment in the delivery industry, with companies seeking to leverage technology to improve their services and gain a competitive edge. Additionally, the COVID-19 pandemic has accelerated the shift towards e-commerce and home delivery, leading to increased demand for grocery delivery services in the country. However, the country's economic and political instability may affect the growth of the grocery delivery market in the long run.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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