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Quick Commerce - Chile

Chile
  • The Quick Commerce market in Chile is projected to reach a revenue of US$156.20m in 2024.
  • This is expected to show an annual growth rate (CAGR 2024-2029) of 10.33%, resulting in a projected market volume of US$255.40m by 2029.
  • By that year, the number of users in the Quick Commerce market is expected to amount to 2.8m users.
  • The user penetration, which is currently at 8.9%, is predicted to hit 14.2% by 2029.
  • The average revenue per user (ARPU) is projected to be US$88.98.
  • In global comparison, the Quick Commerce market China is anticipated to generate the most revenue, reaching US$80.84bn in 2024.
  • Furthermore, China is expected to have the highest user penetration rate in the Quick Commerce market, with a projected rate of 21.4%.
  • Chile's Quick Commerce market is thriving, with a surge in online grocery shopping and a growing demand for fast delivery services.

Definition:

The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

In-Scope

  • Online grocery orders where the advertised delivery time is under 3 hours
  • Companies typically operate their own small stores (dark/cloud stores)
  • Online orders where a personal shopper picks and delivers grocery items (e.g., Instacart)

Out-Of-Scope

  • Phone orders
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
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Grocery Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Quick Commerce market in Chile has been growing rapidly in recent years, driven by changing consumer habits and advances in technology.

    Customer preferences:
    Chilean consumers are increasingly looking for convenience and speed when it comes to their shopping habits. This has led to a surge in demand for Quick Commerce services, which offer fast and efficient delivery of goods and services. Customers are also looking for a wider range of products and services to be available online, from groceries and household items to restaurant meals and personal care products.

    Trends in the market:
    The Quick Commerce market in Chile is experiencing significant growth, with new players entering the market and existing companies expanding their offerings. One trend that is driving this growth is the rise of mobile commerce, with more consumers using their smartphones to shop online. Another trend is the increasing popularity of subscription services, which offer customers regular deliveries of products they use frequently.

    Local special circumstances:
    Chile has a unique geography, with a long and narrow shape that can make delivery logistics challenging. However, many Quick Commerce companies have found ways to overcome these challenges, such as using drones or other innovative delivery methods. Additionally, Chile has a relatively high internet penetration rate, which has made it easier for companies to reach customers online.

    Underlying macroeconomic factors:
    Chile has a stable and growing economy, with a strong middle class that is increasingly adopting digital technologies. This has created a favorable environment for Quick Commerce companies, which are able to tap into this growing market. Additionally, the government has been supportive of the digital economy, providing incentives for companies to invest in technology and innovation. Overall, the Quick Commerce market in Chile is expected to continue to grow in the coming years, as more consumers embrace the convenience and speed of online shopping.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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