The Online Food Delivery market in Chile has experienced significant growth in recent years, driven by changing consumer habits and the rise of technology.
Customer preferences: Chilean consumers are increasingly looking for convenience and speed when it comes to food delivery. Online food delivery platforms have become increasingly popular due to the ease of ordering and the ability to track deliveries in real-time. Furthermore, the pandemic has accelerated the adoption of online food delivery platforms as consumers sought to minimize their exposure to the virus.
Trends in the market: One of the key trends in the Chilean online food delivery market is the increasing competition between major players. The market has become increasingly crowded, with both local and international players vying for market share. As a result, companies are investing heavily in marketing and promotions to attract and retain customers.Another trend is the rise of dark kitchens, also known as ghost kitchens, which are delivery-only restaurants that operate out of industrial kitchens. These kitchens are able to offer a wider range of food options without the overhead costs associated with traditional restaurants. This trend is expected to continue as more consumers look for variety and convenience.
Local special circumstances: Chile has a unique food culture, with a strong emphasis on fresh ingredients and traditional dishes. However, the rise of online food delivery platforms has also led to the emergence of new food trends, such as fusion cuisine and international flavors. This has created opportunities for both traditional and innovative food businesses to thrive in the online delivery market.
Underlying macroeconomic factors: Chile has a strong and stable economy, with a growing middle class that has more disposable income to spend on food delivery. Additionally, the country has a high smartphone penetration rate, which has facilitated the growth of online food delivery platforms. However, the market is also subject to regulatory challenges, with the government implementing new regulations to ensure food safety and protect consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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