Dating Services

Revenue in the Dating Services market is projected to reach US$14.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.84%, resulting in a projected market volume of US$14.64m by 2029.
The Online Dating market has a projected market volume of US$6.91m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$11.30 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.4m users by 2029.
User penetration in the Dating Services market will be at 6.3% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Chile has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards convenience and efficiency, with more people opting for online dating platforms over traditional methods of meeting potential partners. The ease of use and accessibility of these platforms have made them a preferred choice for many Chilean singles. Furthermore, the younger generation, who are more tech-savvy and open to new experiences, are driving the adoption of online dating services. Trends in the market indicate a growing acceptance and normalization of online dating in Chile. As social stigmas surrounding online dating continue to diminish, more people are willing to try these platforms to find love or companionship. Online dating apps and websites have also become more sophisticated in their matching algorithms, offering users a higher chance of finding compatible partners. This has further incentivized Chilean singles to explore online dating as a viable option. Local special circumstances in Chile have also contributed to the growth of the dating services market. Chile is a country with a high proportion of urban population, and people in cities often lead busy and fast-paced lives. This makes it challenging for individuals to meet new people organically. Online dating platforms provide a convenient solution for those looking to connect with others, as they can browse through profiles and initiate conversations at their own convenience. Underlying macroeconomic factors, such as increasing internet penetration and smartphone usage, have also played a role in the growth of the dating services market in Chile. The country has witnessed a steady increase in internet connectivity, with more people gaining access to the internet. This has facilitated the widespread adoption of online dating platforms. Additionally, the affordability and availability of smartphones have made it easier for Chileans to access these platforms on the go. In conclusion, the Dating Services market in Chile has experienced significant growth due to changing customer preferences, the normalization of online dating, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and social attitudes towards online dating evolve, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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