Other Oils & Fats - Asia

Asia

Highlights

Revenue in the Other Oils & Fats Market is projected to reach US$461.46m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.25%, resulting in a projected market volume of US$657.41m by 2029.
With a projected market volume of US$293.41m in 2025, most revenue is generated China.
In the Other Oils & Fats Market, the number of users is expected to amount to 140.9m users by 2029.
User penetration will be 2.6% in 2025 and is expected to hit 3.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.44.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Other Oils & Fats eCommerce Market in Asia is witnessing considerable growth, fueled by rising consumer demand for healthier cooking oils, the convenience of online shopping, and increasing awareness of diverse culinary options among households.

Customer preferences: In the Other Oils & Fats eCommerce Market in Asia, consumers are increasingly prioritizing health-conscious choices, leading to a growing preference for organic and plant-based oils. This trend is influenced by cultural shifts towards sustainability and wellness, with younger generations embracing cooking methods that promote nutritional value. Additionally, the rise of online cooking tutorials and social media food influencers is shaping culinary habits, driving demand for diverse oil options that cater to various dietary needs and preferences, including veganism and gluten-free diets.

Trends in the market: In Asia, the Other Oils & Fats eCommerce Market is experiencing a significant shift towards health-oriented products, with consumers increasingly opting for organic and plant-based oils. This trend is bolstered by a cultural movement towards sustainability and wellness, particularly among younger demographics who are more inclined to adopt nutritious cooking practices. The proliferation of online cooking tutorials and the influence of social media food personalities are also expanding the demand for diverse oil options, catering to various dietary requirements, such as veganism and gluten-free lifestyles. These dynamics present substantial opportunities for industry stakeholders to innovate and diversify their product offerings, aligning with consumer preferences while enhancing market competitiveness.

Local special circumstances: In China, the Other Oils & Fats eCommerce Market is propelled by rapid urbanization and a growing middle class keen on health and wellness, fostering demand for high-quality, organic oils. In India, the market is shaped by traditional cooking practices and a rising awareness of dietary health, with consumers increasingly favoring local, cold-pressed oils. Thailand’s rich culinary heritage drives interest in diverse fat sources, encouraging eCommerce platforms to offer regional specialties. In South Korea, the popularity of K-beauty trends has spurred interest in oils with skin benefits, creating a unique intersection between beauty and food.

Underlying macroeconomic factors: The Other Oils & Fats eCommerce Market in Asia is significantly influenced by macroeconomic factors such as increasing disposable incomes, urbanization trends, and changing consumer preferences driven by health awareness. Countries with robust economic growth, like China and India, are witnessing rising demand for premium, organic oils, shaped by fiscal policies that promote health and wellness initiatives. Additionally, fluctuations in global oil prices and trade policies impact sourcing and pricing strategies for eCommerce platforms. Meanwhile, cultural factors in regions like Thailand and South Korea further diversify the market, as traditional cooking practices and beauty trends drive unique product offerings.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Other Oils & Fats - Asia

Revenue

Analyst Opinion

Sales Channels

Users

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Methodology

Ecommerce

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