Bread - Asia | Statista Market Forecast

Bread - Asia

Asia

Highlights

Revenue in the Bread Market is projected to reach US$22.79bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.53%, resulting in a projected market volume of US$31.62bn by 2029.
With a projected market volume of US$16.89bn in 2025, most revenue is generated China.
In the Bread Market, the number of users is expected to amount to 278.1m users by 2029.
User penetration will be 5.1% in 2025 and is expected to hit 6.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$111.10.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bread eCommerce Market within the Bread & Cereal Products sector in Asia is witnessing remarkable growth, fueled by rising urbanization, increased internet access, and a growing preference for online shopping among consumers seeking convenience and variety.

Customer preferences: Consumers in Asia are showing a growing inclination towards artisanal and organic bread options, reflecting an increasing awareness of health and wellness. This trend is particularly pronounced among millennials and Gen Z, who value transparency in sourcing and production processes. Additionally, the rise of plant-based diets is influencing the variety of bread products offered online, with gluten-free and high-protein alternatives gaining traction. The convenience of home delivery is further propelling interest in specialized bread eCommerce platforms, catering to diverse culinary preferences across the region.

Trends in the market: In Asia, the Bread eCommerce Market is experiencing a surge in demand for artisanal and organic bread products, driven by a heightened focus on health and wellness. Millennials and Gen Z are at the forefront of this movement, prioritizing transparency in sourcing and production. The increasing popularity of plant-based diets is diversifying the market, with gluten-free and high-protein bread options becoming more prevalent. Additionally, the convenience of home delivery services is enhancing the appeal of specialized eCommerce platforms, creating significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In China, the Bread eCommerce Market is influenced by rapid urbanization and a growing middle class, driving demand for premium bread products that align with Western dietary trends. In India, regional diversity affects preferences, with local flavors and traditional recipes gaining traction among consumers seeking unique offerings. Japan's meticulous food culture emphasizes quality and aesthetics, leading to a rise in artisanal bread that reflects craftsmanship. South Korea's tech-savvy population embraces online shopping, with a focus on health-conscious products, including gluten-free and low-carb options, reshaping the competitive landscape.

Underlying macroeconomic factors: The Bread eCommerce Market in Asia is significantly shaped by macroeconomic factors such as rapid urbanization, rising disposable incomes, and shifting consumer preferences influenced by globalization. In countries like China and India, the growing middle class is driving demand for premium and diverse bread products, while economic stability allows for increased spending on quality food items. Fiscal policies that promote eCommerce and infrastructure development are bolstering online sales channels. Additionally, concerns over health and nutrition are encouraging innovation in product offerings, such as gluten-free and organic options, which are increasingly prioritized by consumers across the region.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Bread - Asia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

Access more Market Insights on Ecommerce topics with our featured report

Key Market Indicators

Contact