Meat - Asia | Statista Market Forecast

Revenue in the Meat Market is projected to reach US$38.45bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.35%, resulting in a projected market volume of US$54.97bn by 2029.
With a projected market volume of US$30.39bn in 2025, most revenue is generated United States.
In the Meat Market, the number of users is expected to amount to 206.2m users by 2029.
User penetration will be 3.8% in 2025 and is expected to hit 4.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$251.42.

Definition:

The eCommerce market Meat includes digital sales of fresh meat (e.g., beef, pork, poultry, and mutton) and processed meat (e.g., ham, bacon, sausages, cold cuts, and roasted meat).

Structure:

The eCommerce market for Meat consists of three different markets:

The Fresh Meat market includes all types of meat that have not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals is included in this market. Further, it includes beef & veal, pork, poultry mutton & goat, and other fresh meat, such as from rabbits, buffaloes, and horses.
The Processed Meat market contains all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market comprises ham & bacon, sausages, and cold & roast meat products.
The Meat Substitutes market refers to the online buying and selling of plant-based food products that replicate the taste, texture, and appearance of meat. These substitutes are usually made from ingredients like soy, wheat gluten, or pea protein, providing a viable alternative to traditional meat for vegans, vegetarians, and flexitarians.

Additional Information:

Meat comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh meat such as Tyson Foods
Processed meat such as Oscar Mayer
Subscription-based meat delivery services such as ButcherBox

Meat-based ready-to-eat meals such as Stouffer's

Meat eCommerce: market data & analysis

The Meat eCommerce Market in Asia is witnessing substantial growth, fueled by factors such as increasing consumer demand for quality meat products, convenience of online shopping, and a shift towards healthier and sustainable eating habits that boost market expansion.

Customer preferences: Consumers in Asia are increasingly prioritizing high-quality, ethically sourced meat products, reflecting a growing awareness of health and sustainability. This trend is particularly pronounced among younger demographics, who value transparency about sourcing and production practices. Additionally, the rise of urban lifestyles is driving demand for convenient online meat shopping, as busy professionals seek to save time while maintaining dietary preferences. Cultural shifts towards plant-based diets are also influencing meat consumption patterns, encouraging eCommerce platforms to diversify their offerings.

Trends in the market: In Asia, the Meat eCommerce market is experiencing a significant shift towards premium and ethically sourced meat products, driven by a heightened consumer focus on health and sustainability. This trend is particularly prominent among younger consumers, who demand transparency in sourcing and production methods. Concurrently, the rise of urban living is catalyzing the preference for convenient online shopping solutions, enabling busy professionals to adhere to their dietary choices. Additionally, the growing popularity of plant-based diets is compelling eCommerce platforms to broaden their product ranges, offering diverse options to meet evolving consumer preferences. These trends are reshaping the landscape, urging industry stakeholders to adapt their strategies to cater to a more conscious and convenience-oriented market.

Local special circumstances: In China, the Meat eCommerce market is rapidly evolving, fueled by a burgeoning middle class and increasing urbanization, which elevates demand for high-quality meat products. South Korea's market is characterized by a strong preference for traditional meats, alongside a growing interest in premium, health-conscious options, as consumers prioritize quality and safety. In Japan, the cultural emphasis on food aesthetics and traceability drives demand for ethically sourced meats, while Indonesia's diverse culinary preferences and expanding internet access foster a vibrant eCommerce landscape, encouraging local producers to innovate and cater to regional tastes.

Underlying macroeconomic factors: The Meat eCommerce market in Asia is shaped by several macroeconomic factors, including rising disposable incomes, shifting consumer preferences, and urbanization trends. In China, economic growth and a burgeoning middle class are driving demand for premium meat products, while in South Korea, consumers are increasingly drawn to health-conscious options, influenced by fiscal policies promoting food safety and quality. Japan's focus on traceability and aesthetics aligns with its stable economic conditions, fostering consumer trust. Meanwhile, Indonesia's expanding internet access and diverse culinary landscape are encouraging local innovations, supported by government initiatives to boost eCommerce, significantly enhancing market potential.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Meat - Asia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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