Fresh Fruits - Asia | Statista Market Forecast

Revenue in the Fresh Fruits Market is projected to reach US$31.10bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.79%, resulting in a projected market volume of US$43.56bn by 2029.
With a projected market volume of US$23.88bn in 2025, most revenue is generated China.
In the Fresh Fruits Market, the number of users is expected to amount to 177.7m users by 2029.
User penetration will be 3.3% in 2025 and is expected to hit 4.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$236.75.

Definition:

eCommerce Fresh Fruits refers to the online buying and selling of fresh fruits through various digital platforms. It involves the purchase of fruits from online retailers by individual customers for direct consumption. These platforms provide a wide range of fresh fruits, including but not limited to apples, oranges, bananas, berries, and tropical fruits, ensuring convenience and prompt delivery to the customers' doorstep. eCommerce Fresh Fruits market is predominantly a business-to-consumer (B2C) market, where consumers purchase fruits directly from online retailers. The market is driven by the increasing demand for fresh and healthy food options, convenience in shopping, and advancements in digital technologies.

Structure:

The market consists out of several parts, namely: Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Other Fresh Fruits. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Fresh Fruits comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Amazon, Walmart, and Instacart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh fruits, accessible through online grocery delivery services such as Instacart

Offline revenues, such as sales in traditional grocery stores

Food eCommerce: market data & analysis

The Fresh Fruits eCommerce Market in Asia is witnessing considerable growth, fueled by rising consumer demand for healthy options, increased internet penetration, and a shift towards online shopping for fresh produce, enhancing accessibility and convenience for shoppers.

Customer preferences: Consumers in Asia are increasingly prioritizing fresh, organic produce as part of a broader health-conscious lifestyle, driving growth in the Fresh Fruits eCommerce Market. This trend is particularly pronounced among younger demographics, who value transparency in sourcing and sustainable practices. Additionally, cultural preferences for seasonal and local fruits are influencing purchasing decisions, with online platforms adapting to offer personalized recommendations. As urbanization continues, busy lifestyles are prompting more consumers to embrace the convenience of online shopping for fresh fruits, reshaping market dynamics.

Trends in the market: In Asia, the Fresh Fruits eCommerce Market is experiencing a surge in demand for organic and locally sourced products, as consumers increasingly seek healthier lifestyle choices. This trend is especially evident among millennials and Gen Z, who prioritize sustainability and transparency in their food sourcing. Online platforms are evolving to provide tailored shopping experiences, incorporating features like subscription services and curated boxes. As urban areas expand and lifestyles become busier, the convenience of online shopping for fresh fruits is reshaping consumer behavior, prompting industry stakeholders to adapt their supply chains and marketing strategies to meet these shifting preferences.

Local special circumstances: In China, the Fresh Fruits eCommerce Market benefits from a vast population and rapid urbanization, leading to increased demand for fresh produce delivered directly to consumers. Regulatory support for e-commerce platforms enhances market growth, while cultural preferences for seasonal and local fruits drive specialized offerings. In India, diverse regional tastes and a large agrarian economy foster a vibrant online marketplace for fresh fruits, with social media playing a crucial role in influencing purchasing decisions. South Korea's tech-savvy consumers favor premium products, while Japan's aging population seeks convenience and quality, shaping distinct consumer behaviors in their respective markets.

Underlying macroeconomic factors: The Fresh Fruits eCommerce Market in Asia is significantly influenced by macroeconomic factors such as urbanization trends, income levels, and consumer spending patterns. Rapid urbanization in countries like China and India drives the demand for convenient online access to fresh produce, as busy lifestyles prompt consumers to seek efficient shopping solutions. Moreover, favorable fiscal policies promoting e-commerce growth, alongside rising disposable incomes, empower consumers to spend more on quality fruits. Additionally, global supply chain dynamics and sustainability concerns shape market offerings, pushing retailers to innovate in sourcing and delivery methods to meet evolving consumer preferences.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Fresh Fruits - Asia

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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